Application Usability and Design
Over 20 years working in software development in a range of domains including defence, banking, education and web development, gives Systemic a wealth of experience to draw upon and apply to the areas of Application Usability and User Experience (UX).
Application and Website Design that focuses on the User Experience while delivering the functionality required by the business results in a software solution that is more usable, more widely utilised, and more profitable. In the competitive environment that the Web is today this can be the difference between success and failure. Due to the variety of options at their disposal users are unforgiving, very selective and fickle in their choice of service and to win them over your offering needs to give them an enjoyable experience above all else. This is especially the case on the web and mobile device platforms.
Evolution in ranking algorithms means success in Search Engine Optimisation (SEO) has increasingly become an exercise in providing good quality content combined with a good user experience. If this is done, your content will be consumed more often, for longer, and referenced by others, all of which will raise the ranking in search engine results and get you exposure.
Including a User Experience and Application Usability specialist on your team at the start of a project will allow you to identify potential issues in the design that will affect user acceptance of the end product before it becomes costly or impossible to fix. Analysing an existing project for usability issues and fixing them can take an average offering and make it more competitive and successful. Considering your user's expectations at all times will give your design the best chance of success.